As the online marketplace continues to become more and more competitive, businesses of all sizes are fighting for the same spot on the first page of Google. Search Engine Optimization (SEO) is an integral part of that battle but not every company has the time, the skill, or the resources to do it well. This is where SEO reseller services step in.
If you are a digital marketing agency looking to expand the kind of services you can provide, or a web design company aiming to provide more value out of your services, knowing how marketing reseller businesses work can help you to make a game-changer decision. In this blog, we’ll be discussing all that SEO reseller services entail and why they’re important for your overall business. Read more below.
What are SEO Reseller Services?
SEO reseller services are white label SEO Services that make it possible for businesses (usually marketing or web development agencies) to offer SEO to their clients while the SEO gigs are managed by another third-party service provider. This allows agencies to provide enterprise-level SEO results under their own brand – with no extra staff or technology integration in-house.
What is Included in SEO Reseller Packages?
1. SEO Audits & Website Analysis
A complete on-site technical and content audit of the client’s website is performed before diving into optimization. This review finds things you can do to optimize the site such as broken links, slow page load time, poor word count, and improper keyword optimization.
2. Keyword Research
Successful SEO begins with finding the right keywords. The best local SEO service companies like Autus Digital Agency often come with extensive keyword research aimed at discovering the high-volume, low-competition search terms that will get relevant traffic to your client’s website.
3. On-Page SEO
It refers to on-page optimization comprising meta tags, URLs, header tags, internal linking, and content optimization. These are the on-site tweaks you make to your website so that it can be indexed by the search engines.
4. Content Creation
Many reseller SEO services offer content creation as part of their services. That includes blog posts, landing pages, and service pages, both search-engine-optimized and user-friendly.
5. Link Building
Quality Backlinks are still very essential for ranking. SEO reseller services include guest posting, directory submissions, or a digital PR campaign to obtain authoritative links to the website.
6. Technical SEO
It involves improving things like site speed, mobile usability, crawlability, and schema markup. Having a technically sound site makes the user experience better and makes it easier for search engines to crawl.
7. Reporting and Analytics
Nearly all reseller programs include a branded monthly report with rankings, traffic, and all-around SEO performance. Such reports can also be provided directly to clients, thus preserving the reseller’s branding.
Why SEO Reseller Services Are Vital?
1. Scalability
Through outsourcing SEO, you are able to grow your business at a very fast rate. Rather than having to develop an internal SEO team, you have experienced professionals in your existing service offering, to handle client accounts and keep you growing without being held back by logistic bottlenecks.
2. Cost-Effective
Hiring an in-house SEO team is costly. Salaries, tools, and training can quickly add up. In the case of SEO reseller services, you only pay a fixed price for professional services and avoid overhead, otherwise, still make a hefty profit.
3. Access to Experts
SEO is a dynamic industry. Partnering with a reseller will keep your clients on top of the current strategies, with expertise from seasoned professionals, and take advantage of new tools all without you having to keep on top of what is hot in the industry today.
4. Focus on Core Services
If SEO isn’t your bread and butter, selling a service like this can give you the freedom to add to your services without losing your focus. Whether your core service is branding, social media, or web development; you can provide full-service SEO solutions.
5. Faster Results
With a dedicated team at hand in order to work on this project, SEO resellers can get started right away. Quicker implementations make for faster wins for your clients, increasing satisfaction and stickiness.
Hire the Best Local SEO Service Company for Your Agency
Looking for a reputable local SEO services company for your agency? Your search ends with Autus Digital Agency by your side! If you want to expand your offerings to your clients, get in touch with us today.