HOW TO VERIFY AND VALIDATE EMAIL ADDRESS

EMAIL VALIDATION

Checking if an email address is formed correctly and adheres to accepted syntax conventions is known as email validation. Getting an email address right and free of noticeable typos and mistakes is the main objective of email validation. A domain name’s format, the existence of the “@” sign, and the lack of spaces or special characters are usually checked throughout the validation process. Know more about Free Email Checker Tool

EMAIL VERIFICATION

Email validation is not the same as email verification. This procedure verifies that an email address is legitimate not just in terms of syntax but also in terms of the email domain’s existence and the mailbox’s ability to receive incoming emails. In addition to incorrectly formed addresses, email verification helps find dormant or non-functional email addresses that might cause bounces or harm the sender’s reputation.

HOW INVALID EMAIL ADDRESS CAN AFFECT YOUR SENDER REPUTATION?

Invalid email addresses, if left unchecked, can lead to a series of email performance problems, particularly when it comes to the reputation of your email service provider (ESP).

Sending emails to a lot of incorrect or non existent addresses raises your bounce rate, which tells email providers your list could be bought, out-of-date, or improperly maintained. Email providers may consider your emails as possibly spammy or low-quality if they see a high bounce rate, which indicates a lack of interaction and relevancy.

HOW TO VALIDATE AN EMAIL ADDRESS?

Now that we know how important email validation and verification are, let’s get started with some doable tactics that will help you give your email list a major overhaul.

Double opt-in and opt-in: By confirming that the email address is not acquired illegally or without the owner’s permission, this first consent acts as the first stage of validation. To encourage people to subscribe, provide a benefit like a discount, access to premium material, or a useful resource. To implement new subscriber confirmation emails, follow these tips:

• Automate the Process
• Personalize the Content
• Include Clear Call-to-Action (CTA)
• Explain the Benefits
• Set Expiration Time

Email Syntax and Formatting Checks: These are crucial steps in the email validation process since they help find and fix email address mistakes before they impact subscriber list quality or cause deliverability problems. During the sign-up or data-collecting process, you may apply validation tests to make sure that email addresses adhere to the proper syntax.

Verifying the domain and MX records of email addresses increases the likelihood that emails will be delivered successfully by confirming that the domains are active and valid. Furthermore, confirming the domain’s Mail Exchange (MX) data confirms the presence of a mail server that can receive emails.

HOW TO DEAL WITH INACTIVE EMAIL ADDRESS?

While some defunct email addresses could still be worth eliminating from your list, others might still be viable. Email re-engagement strategies are useful in this situation. When creating your campaigns, take into account the following factors to increase the likelihood of re-engagement:

• Customization
• Offers to Win It Back
• Questionnaire and Responses
• Choose Your Own
• Use wit and originality.